From goldsmith to you.
Our brand story
Brand Vision Statement
Brand Mission Statement
Durability and uniqueness
We believe creativity is at the heart of good change. We want to inspire to create and be original. Creativity does not care about titles, gender, or beliefs. Creativity thrives in the differences between people, from diversity, collaboration, respect, and inclusivity.
We believe in lasting quality, repairing things, and creating a circular product. Creating products from materials that have had many lives before they transformed into your new jewelry piece. How sad would it be if something that has been there for billions of years would be wasted? So, we produce with a clear purpose, made-to-order with a focus on good craftsmanship.
No trickery here. We present facts, not simply what we think people want to hear. We stay true to our core values, and you, our community. This also means acknowledging the areas we still have to improve on. By being honest and transparent we make sure that people can hold us accountable for the things we do. This pushes us to always try our best and continuously do better.
Our Fair Pricing
What is discount culture?
Step 1 -
40-50% material and labor
40% Silver/Vermeil & 50% Solid Gold
Costs like materials, packaging, and goldsmith labor are attributed here. Producing made-to-order comes with a price tag, which we feel is 100% worth it.